Do Interviews
Interviews are like video guest posts. Interviewing someone is also a bit like linking to someone except now they are much more likely to share and link to the interview. There are advantages to both being the interviewer and the one getting interviewed.- Why Be Interviewed – Obviously this sends traffic, but more importantly this establishes you as an authority in your niche. Why would anyone waste time interviewing someone who isn’t important? Because you will be seen as an authority, people who come to check out your blog or website will be more likely to stick around and comeback.
- Why Interview – If you interview someone and post it on your blog, chances are the person you interviewed is going to share it in every way that he or she can think of and probably even link to you. Interviewing someone who is important makes you seem like a bit of an important figure in your field as well. You become an authority by association. Say for example you saw a post by some random blogger where he interviewed Sir Richard Branson on video. Wouldn’t you suddenly think that this blogger is someone important?
When you go to HARO, you can sign up as a reporter or a source.
If you sign up as a source, you will get emails with a list of people who are looking to interview experts in different fields. Each interviewer will give a summery as to what they are looking for in their interviewee, which looks something like this:
If you qualify, and would like to be interviewed, you can simply send them an email saying so, and you will almost always get a reply immediately. By using HARO, you may be able to land yourself an interview on a huge mainstream media outlet.
If you sign up as a reporter, you just have to fill out who you are looking to interview in what subject every time you want to do an interview and your request will be there in the next email.
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